The Print Council Adds Lecta North America and The Mailing And Fulfillment Service Association as New Members
WASHINGTON, DC—November 16, 2009—Two new members of The Print Council – one an industry supplier and the other a trade association – have similar interests in advocating the continued use of print among organizations as an important component of a marketing mix, with an extremely viable ROI. Lecta North America and the Mailing and Fulfillment Service Association (an associate member) both have seen empirical evidence of the value of print as a promotional vehicle. Formed by leaders across the spectrum of the graphic arts industry, the goal of The Print Council is to influence and promote the greater use of print media through education, awareness, market development and advocacy.
Created in the late 90’s through the acquisition of three long-established companies from Southern Europe: the Italian Garda, the French Condat and the Spanish Torraspapel, Lecta is one of the largest manufacturers of coated woodfree paper in the world. Substantial investments have resulted in high-quality products, low costs, improved customer service and environmental practices. Lecta has emerged with worldwide recognition as a reliable, flexible and customer-centered supplier, competing in three areas: the manufacture of coated fine paper, the manufacture of specialty paper, and distributor of paper in certain regions of Europe and South America.
“For many years Lecta has been a staunch promoter of print advocacy efforts in Europe. We realized, as a company that does significant business in North America, that we should support The Print Council as well. As a corporate member—and personally, as chairman—of the National Paper Trade Association, I know first-hand that paper mills want to become more involved in the promotion of print. I have urged fellow members to join The Print Council,” explains Alain Villemure, Lecta vice president. “We are interested in promoting the value of print and its effectiveness to the general business population. At the same time, we feel it is important to demonstrate the great sustainability value of paper, to correct the many erroneous messages launched against this medium. As a paper manufacturer, we have seen some success, as companies work to become more efficient in direct mail projects. If you look in your mailbox, there are more postcard promotions. Many people like the idea of glancing to see, quickly, if they are interested in a promotion rather than opening an envelope.”