Valpak Launching Major QR Code Campaign

LARGO, FL—Valpak Direct Marketing Systems, which specializes in local print and digital coupons, is launching a major initiative using Quick Response (QR) codes. Over the course of two months, Valpak will mail to more than 80 million households with QR codes on the outside of the envelope and on individual inserts.

“This huge initiative is a great example of the power of print and digital working together,” said Michael Vivio, president of Cox Target Media. “It represents print to digital extension of our core platform, and harnesses the best of both worlds to create an entirely new experience for users.”

This is the first national QR campaign for Valpak, providing consumers a new way to engage with The Blue Envelope. In addition to using QR codes, Valpak also uses Augmented Reality (AR), digital coupons, SMS texting, and smart phone apps for iPhone, iPod touch, Android, Palm Pre, Blackberry and Microsoft Windows Phone 7 platforms, to bring its offers to millions of consumers.

Working with the cable industry, Valpak will promote two television campaigns during July and August. The QR code will provide additional consumer convenience and engagement, allowing them to enter sweepstakes and access more information about some of their favorite shows.

  • http://SteveBrocker Steve Brocker

    We are going to see a lot of QR codes on mailpieces in July and August due to the USPS Mobilel Barcode Promotion. A 3% discount on postage is available in this two-month window for letters and flats, both Standard and First Class, that follow the procedures set by the USPS. It is a good opportunity to save money, and jazz-up your mail at the same time.