The 14th Annual VUE/Point Conference Shows Positive SignsJune 2003
As its name implies, Vario Solutions isn't a printer in the traditional sense, points out Michael Capone, general manager of the Tempe, AZ-based firm. The company develops and executes transactional printing programs with CRM (Customer Relationship Management) integration. It was started in June of 2001 and already is doing $3 million in sales, primarily from the gaming industry, Capone says.
The core of Vario Solutions' operational philosophy is an automated digital workflow with tight cost control, the general manager reveals. This enables cost-effective production of variable-content printing, he says.
Since its applications are data driven, the company sought to partner with the top CRM firms in the gaming market, Capone notes. "You need to be able to speak the language, so we look to hire people from the industry segments we plan to target," he explains.
Conference sessions can be ordered online at www.vue-point.com/tapes.htm or by calling (800) 962-5650.