Superior Lithographics Launches FirstTouch Interactive Packaging Solution
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LOS ANGELES—June 6, 2011—Superior Lithographics, California’s leading large-format packaging printer, has launched FirstTouch, an all-in-one interactive packaging solution that slashes the costs and complexity of marketing products to consumers using Quick Response (QR) code technology and the mobile Web. With FirstTouch, retail packaged goods companies can easily add QR codes to make their current packaging interactive with a fully branded, hosted mobile Website with coupons, videos, recipes, social media, live chat and more. As a result, companies can market their products directly to consumers via their smartphones—instantly, in the store, while they shop.
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