Staples Expands Its Customized Printing Services for Small BusinessesOctober 13, 2011
“If you’re a small-business owner, creating a distinct brand image for your product or service is essential—and can be accomplished through some very simple methods,” said Karen Post, the branding diva and author of Brand Turnaround. “Staples new print service has everything a small business needs to make their brand stand out with brand image, consistent and high quality marketing materials and develop customized business cards and stationary.”
From postcards and business cards to brochures and flyers, Post offers the following tips for small businesses to create a memorable brand or image:
• Start with a game plan: Ask yourself, how do you want people and customers to think about you or your business? Consider what your story is and what makes your product, service and company unique.
• Make your marketing consistent: Keeping a consistent message across all your marketing materials and efforts can help customers remember your brand. Cross media consistency is key—from printed materials to your website and online image to reinforce the personality of your company.
• Make it yours: Distinction cuts through clutter. Consistently communicate what’s unique about your brand and company.
• Audit your brand “touch points”: How does your marketing message come in contact with—or touch—your customers? Many small businesses reach customers through postcards, business cards, letterhead, banners, brochures and other marketing materials.
Staples is the world’s largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston.