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Signage and Graphics Shop Aggressively Grows with Inca Onset S40 Printer

November 29, 2011
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VALHALLA, NY—Nov. 29, 2011—When asked the secret of Jarob’s success, Doug VanPortfleet, chairman and CEO of Jarob Inc. in Grand Rapids, MI, replied, “To offer our customers better quality for less money, and to stay ahead of the competition.” Investing in the latest digital technology has enabled Jarob to fulfill that promise.

Jarob Inc. has been in business for 41 years, starting out as a fabricator of architectural signage and graphics. Jarob’s business philosophy is to invest in technology to grow the business, so it has continually invested in new digital printing equipment since 1998. Initially equipped with three roll-fed solvent printers, the company brought in its first UV flatbed digital inkjet printer in 2005 and six months later invested in an Inca Spyder from Fujifilm. Pleased with the performance and productivity of the Inca Spyder platform, it added an Inca Columbia Turbo to further increase capacity as they continued to grow the business.

“Jarob has a very aggressive growth strategy,” said VanPortfleet. “We don’t want to be reactive, we want to be the leader. We don’t want to chase the competition, we want them to have to chase us.”

So Jarob set out to find the best wide-format digital inkjet printer for their business, looking at all available options in high speed, high productivity, and high quality platforms, ultimately selecting a six-color Inca Onset S40 with automation.

“We looked at everyone in the market,” said VanPortfleet, “and the Inca Onset S40 had the best productivity for the price and best cost per print. I wanted to invest in the next step up in technology and productivity and the Onset S40 simply outperformed the competition.”

“The S40 gives us the advantage in the 500-750 impressions range,” added Andrew Bishop, director of sales, marketing, and design at Jarob. “We now have the ability to go after jobs we may not have bid on before, or jobs where our pricing could not be competitive.”

Jarob’s plan also included bringing outsourced work back in house. It realized an immediate benefit and a boost to its ROI when it began to reclaim jobs that had been outsourced.

“From a sales perspective, we were outsourcing a lot of work to screen printers. The S40 allowed us to go after more of that business and bring it back in-house. We’ve brought about 80% of the outsourced work back already,” Bishop said.

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