By capitalizing on e-commerce and software technologies, printCafe plans to serve up an integrated communication and job management system that brings highly automated efficiency to the entire supply chain. printCafe will be geared towards enhancing existing print relationships, improving communications and adding maximum value at all points in the production process. Advanced Web-based and software solutions will enable printers, trade shops and print buyers to specify virtually any type of print project, obtain estimates, manage business-to-business transactions, monitor ERP information, plan all stages of the production process, track the status of a project in real-time, manage invoicing and payments, and generate a broad range of performance reports.

An Emerging Force
As part of the arrangement, Marc Olin and William Guttman, current co-CEOs of Prograph Systems, will take on the new roles of co-CEOs of printCafe. Prograph Systems will consolidate and transfer its comp-any infrastructure, resources and customer base into printCafe, with worldwide distribution and support to be available through Creo.

Also during Seybold Boston, Banta Integrated Media, the Cambridge, MA-based provider of enterprise content management and e-business software and services, signed a letter of intent to form a marketing and technology alliance with printCafe. Like printCafe’s agreements with AHP, Hagen, Programmed Solutions and Logic, the agreement with Banta Integrated Media involves both a technology swap and a product marketing relationship.

printCafe is a bold move for Creo, especially for the company to take the role of orchestrator—creating a new harmony for stark competitors in the computer management systems market, particularly Hagen, Logic and Programmed Solutions. Will printCafe help print buyers and printers improve communications, in addition to adding maximum value at all points during the production process, with printCafe’s virtual army of printing management systems? Don’t bet money against it. This is one hot ticket. Stay tuned to printCafe throughout 2000.

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