Rohrer Corp. : Setting a Blistering Pace
Pictured, from the left, are Rob van Gilse, vice president of sales and marketing for Rohrer Corp., along with Scot Adkins, president and CEO.
Rohrer Corp.’s latest pressroom equipment acquisition was installed at its Buford, GA, plant: a new eight-over-two color, 41˝ Komori LSX8402RP sheetfed offset perfector equipped with fully automatic plate changers, an in-line coater and extended delivery.
A printed sheet coming off Rohrer Corp.’s Komori LSX8402RP press is inspected for color by a worker.
Shown is an overview shot of the pressroom at Rohrer’s Wadsworth, OH, facility.
A 10-color Comco flexographic press at Rohrer Corp.
Rohrer Corp.’s thermoformed blisters on a Sencorp thermoformer that will then be heat-sealed onto Rohrer’s printed blister cards.
A closeup shot of Rohrer Corp.’s Signature folder/gluer in action.
What Rohrer has been able to accomplish leads one to believe that its plans for future growth—Adkins would love to see sales reach $150 million within the next five years—are in earnest. The 2010 campaign was extremely successful for blister packaging, and the success played a large role in helping Rohrer attain $73 million in sales.
Now the company, which has manufacturing facilities in Buford, GA, and Huntley, IL, (along with a second plant in Wadsworth, OH, for manufacturing ink) is seeking to expand its holdings with an acquisition or two, which would certainly bolster its employee roster of nearly 400 workers.
The production sweet spot for Rohrer is the production of face-seal blister cards. Skin packaging, clamshell insert sleeves and folding cartons, to a lesser extent, are also manufactured, though Adkins doesn’t consider Rohrer a folding carton company.
A vast majority of what Rohrer produces is high-visibility, retail consumer packaging, with the exception of food and pharmaceuticals. From tooth brushes to eye liner and spark plugs, many of the biggest consumer product manufacturers on the Fortune 1000 enclose their goods for big-box retailers like Walmart, Target and Best Buy in packaging manufactured by Rohrer.
“We’re in a niche field in packaging,” states Rob van Gilse, vice president of sales and marketing. “Typically, our customer base is trying to visually display some portion of the product to the consumer. They need the consumer to recognize it, see it and buy it without anyone’s help.”
Time to Restock
What were the driving forces behind the 8 percent revenue increase for Rohrer in 2010? Adkins notes that 2009 was a “soft” year across most segments, including blister packaging, causing many customers to curtail their inventories and ordering. When more prosperous times were felt last year, clients needed to replenish their inventories and restock shelves.