Two Newspapers are Battling BackDecember 2009
SAN FRANCISCO—The American newspaper has come a long way over the years but, in order for it to have any kind of future, it will need to continue moving in new and bold directions. The San Francisco Chronicle, for one, seems to be taking a leadership position in that respect.
Last month, the venerable Bay Area newspaper became the first significant general interest daily to print its editions on high-quality glossy paper.
According to The Associated Press, the new look is part of the newspaper's plan to provide a more visually appealing product. The glossy paper is being used on the front page and on the first page of most sections, along with select inside pages.
The San Francisco Chronicle has been printed since July at a new four-story, 338,000-square-foot plant built by Montreal-based Transcontinental Inc. in Fremont, CA.
Three manroland Colorman XXL hybrid web presses with heatset and coldset capabilities are producing 270,000 copies six days of the week and 360,000 copies on Sundays.
Meanwhile, the Detroit Daily Press debuted Nov. 23 with roughly 200,000 prototype copies being sent out to readers at 3,500 retail locations.
Owners Mark and Gary Stern had set a goal of achieving 100,000 home subscribers at the launch.