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Rosenthal Loses TV Guide Job

November 2005
CINCINNATI—The loss of a TV Guide printing account has cost S. Rosenthal & Co. $23 million in annual revenues, and will force the printer to reduce its workforce by about 120 people, according to the Cincinnati Post.

Rosenthal, which had printed TV Guide for 50 years, relinquished the account because it has switched its format from digest size to 81⁄2x11˝. The Post quoted Rosenthal President and CEO Robert Slattery as saying his shop didn't have a press that could produce the larger format book, and he refused to invest upwards of $15 million in a new press when readers may not accept the new format.

Print production will cease at the plant's Blue Ash facility, and will be consolidated at its Portland, TN, plant. Corporate operations, sales and prepress will remain in Blue Ash.
 

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