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RIT Takes a Sunday Drive

June 2003

The day kicked off with an industry symposium, titled "Print Media Industry Futures: Challenges and Opportunities." James himself led off the five-speaker lecture, proclaiming, "It's certainly Heidelberg's day."

James spoke of the unique challenges facing him in his new role as U.S. Public Printer, overseer of the Government Printing Office (GPO). He spoke admirably of Heidelberg's commitment to education and appreciation for the research component of knowledge growth.

"(The Sunday press) will ensure that RIT remains at the forefront of printing education," James said.

Pfizenmaier aptly spoke on the integral role education plays in the printing industry. Turning technology into profit is a key, he explained, and that members of the industry really need to view themselves as "solution providers rather than printers."

Frank Romano, Fawcett professor with RIT's School of Print Media, examined trends that are impacting the foundation of the industry, from consolidation to more effective technologies and electronic challengers.

Barbara Pellow, Gannett professor and chair for the School of Print Media, looked at how digital technology is driving the growth rate of printing, and how tools such as ubiquitous networks, increased bandwidth and the Internet expand service leads.

Computer-integrated manufacturing and the need for lean manufacturing topped the closing by Frank Cost, associate dean, college of imaging arts and sciences, and co-director of the RIT printing industry center.


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