Ricoh Debuts Cloud-Based Multichannel Marketing Services Platform for Small, Medium Size Printers
MALVERN, PA—June 30, 2014—Ricoh Americas today announced the availability of its 1to1 Create Marketing Services and the results of its first campaign with Graphics Plus of Lisle, IL. 1to1 Create Marketing Services, powered by PTI Marketing Technologies, is a cloud-based subscription service aimed to help small- to medium-sized print service providers create, launch, track, manage, modify and optimize turnkey cross-media marketing campaigns. Graphics Plus, a marketing support solutions provider, leveraged the Ricoh service to deliver impressive results for a local health club seeking to increase membership at their expanded facility.
Graphics Plus was tasked with creating and executing a multichannel campaign, including postcards, pURLs, e-mail blasts, brochures and rack cards, to help increase membership at a local health club. Aiming to reach women aged 21-55 within a two-mile radius of the club’s location, Graphics Plus leveraged 1to1 Create Marketing Services to develop a customized campaign with offers for free trials. Early campaign results showed a more than 10 percent increase in facility attendance.
“Our client sought to launch a cross-media campaign that truly covered multiple touch points to attract prospective members to their expanded gym,” said Michael Jais, partner, Graphics Plus. “Its previous marketing campaigns were static and had little to no personalization. 1to1 Create Marketing Services provided us with an intuitive interface to quickly and effectively develop personalized output, both printed and electronic, to reach our targeted demographic. We were impressed, not only with the effectiveness of the campaign, but the overall process, as well. The platform is dynamic and requires minimal training. Those benefits resulted in an experience we’re eager to share with more clients.”
The 1to1 Create Marketing Services offering is a cloud-based platform that provides small to medium sized printers with a Website portal equipped with all the tools, templates and tips needed to execute ROI-generating marketing campaigns. The platform offers solutions to select prepared graphics, target customers’ audiences, acquire mailing lists, set pricing and more.
In today’s rapidly changing work environment, Ricoh is focused on information mobility to help customers get information to those who need it, when they need it, to make critical business decisions. 1to1 Create Marketing Services is the latest example of how Ricoh can help print service providers make information work for them, particularly as they look to create new revenue opportunities.
1to1 Create Marketing Services provide customers with:
- 45 templates, including direct mail pieces such as postcards, tri-fold brochures, flyers, counter cards, landing pages and email blasts and much more.
- Templates customized specifically for vertical industry needs, including education, healthcare and retail.
- Intuitive and easy tools to segment audiences by geography, age, income, family size and many other demographics.
- Free case studies and market-based value calculators from PODi, the digital print marketing industry association, to help end users understand precisely how their print providers’ marketing campaigns will improve their business results.
- PTI Marketing Technologies, USA Data and ExactTarget have contributed their proven expertise to the service.
“Today’s commercial and franchise printers are constantly on the lookout for ways to generate new business and increase profits,” said Tim Vellek, vice president, Production Printing Business Group, Ricoh Americas. “At Ricoh, we want to make that happen more quickly, more effectively and more often as our customers adapt to today’s new way of work. This is precisely why we’ve created 1to1 Create Marketing Services. It’s simple, direct and effective—exactly what our customers need to generate ROI-driven, personalized, multichannel campaigns.”
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2014, Ricoh Group had worldwide sales of 2,236 billion yen (approx. 21.7 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.