Rex Three: Technology Provides Edge

LithoTechnics Metrix software has helped Rex Three increase productivity and reduce errors and remakes.

Rex Three, with 120 employees and six facilities in central and southern Florida, posted sales of $20 million in 2009.

REX THREE, the pride of Sunrise, FL, has developed a reputation for quality that has resonated with some of the biggest names in the retail and entertainment industries.

Its client roster includes Wachovia, Comcast, ESPN, Holiday Inn, Topps, Royal Caribbean and Nickelodeon. Rex Three mixes package printing, commercial and publication work for verticals ranging from hospitality, automotive, advertising and marketing services.

Suite of Services

Hospitality clients like Holiday Inn require eye-catching direct mail pieces featuring loyalty gift cards and tear-off prizes that stimulate repeat business. On the automotive front, Rex Three’s interactive programmers have developed event-based automated campaigns that help promote automotive sales and service reminders when they’re due.

Ad agencies lean heavily on Rex Three to guide them through the infancy stages of a project to seek out opportunities for cost savings, aid in planning and provide logistical insight.

As for marketing services, the company enjoys creativity challenges. It utilizes cross-media software to make variable data direct marketing campaigns last longer by combining direct mail with personalized URLs (PURLs), e-mail blasts and other electronic-based enticements.

Rex Three extends the borders of its full-service graphic communications company repertoire to include photography and design support, mailing, fulfillment, distribution and asset management.

The company, which has been in business for more than 50 years, posted sales of $20 million in 2009, good enough to rank 255th on the Printing Impressions 400 list of top printers by sales. It has six facilities dotting central and southern Florida, and a total of 120 employees.

It stands to reason that companies which pride themselves on offering the most relevant cross-channel marketing and printing expertise don’t want to be in the position to have to hide or mask any antiquated or inefficient chink in their armor. Thus, in 2007, Rex Three made the decision to incorporate the LithoTechnics Metrix job planning automation and integration software.

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