ReMix Campaign Boosts Magazine and Catalog Recycling in New York CityMarch 2009
“Creating awareness is always the first step in getting people to take action,” said Time Senior Vice President for Production Guy Gleysteen. “As a New York City-based company, we knew that our environmentally conscious home town would respond to the ReMix message in a big way once they learned that magazines and catalogs can be recycled, but the nearly one-third increase in magazine and catalog recycling was even better than we expected.”
“We knew going in that New Yorkers had already embraced recycling as a way to keep waste out of landfills and improve the environment,” said Verso Vice President for Sustainability Craig Liska. “ReMix encouraged them to take the next step, moving more magazines and catalogs into the recycling mix. By doing so, New Yorkers are not only extending the life of a valuable resource, but are also reducing greenhouse gas emissions that contribute to climate change like methane that may be released from landfills.”
The ReMix campaign was coordinated locally by the Council on the Environment of New York City’s Office of Recycling Outreach and Education and the New York City Department of Sanitation.
About Time Inc.
Time Inc.’s (www.timeinc.com ) more than 125 magazine titles are read more than 250 million times worldwide each month. The company’s magazines account for 18.7 percent of the total advertising revenue for U.S. consumer magazines. Time Inc’s most significant titles include Time, People, Sports Illustrated, Entertainment Weekly, Fortune, InStyle and Real Simple. Time Inc. is a wholly-owned subsidiary of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.
About Verso Paper Corp.
Based in Memphis, Tennessee, Verso Paper Corp. is a leading North American producer of coated papers, including coated groundwood and coated freesheet, and supercalendered and specialty products. Verso’s paper products are used primarily in media and marketing applications, including magazines, catalogs and commercial printing applications such as high-end advertising brochures, annual reports and direct-mail advertising. Additional information about Verso is available on the company’s Web site at www.versopaper.com.
About the National Recycling Coalition
Founded in 1978, the National Recycling Coalition (www.nrc-recycle.org) is the largest national nonprofit organization dedicated to the advancement and improvement of recycling, waste prevention, composting and reuse. NRC’s objective is to eliminate waste and promote sustainable economies through advancing sound management practices for raw materials in North America. NRC is an IRS tax exempt 501(c)(3) organization with members that span all aspects of waste reduction, reuse and recycling in North America. The Coalition represents advocates from every region of the country, in every sector of the waste reduction field, including local recycling coordinators, state and federal regulators, corporate environmental managers, environmental educators and advocates, consumers and waste management professionals.