QuadDirect’s Investment Expands Its Direct Mail Capabilities and Capacity
EFFINGHAM, IL—June 6, 2012—QuadDirect, a division of Quad/Graphics Inc., is setting new records in direct mail production and distribution savings at its facility here following a multimillion-dollar investment in new commingling mailing and inline manufacturing equipment and systems. A year-long expansion project—including installation of two additional high-speed letter sorters for commingling operations—has helped make the 579,000-square-foot facility a direct mail powerhouse in Quad’s expanding direct mail platform.
“Effingham is one of the largest printing facilities in Illinois with a long history of direct mail and related commercial printing leadership,” noted Joel Quadracci, Quad/Graphics chairman, president and CEO. “Our latest investment in the plant has focused on state-of-the-art inline press personalization, selective inserting and on-site commingling capabilities. The result is a truly 21st-century facility with more of the technology direct marketers need to drive greater response while better managing production and distribution costs.”
The Effingham improvements build on Quad’s strengths, such as inline direct mail production and personalization. The additional commingling lines allow multiple direct mail projects to be combined into a single mailstream to drive greater postal savings and efficiencies.
In particular, direct mailers executing versioned and personalized direct mail projects can now take advantage of Quad’s enhanced commingling and personalization capabilities while utilizing high-density mailing solutions and retaining discounts. Inline direct mail production drives further cost savings by producing an entire mail piece in a single operation, from paper on one end to a finished mail piece on the other, bypassing costly and time-consuming offline steps.
An additional project benefit is complete system redundancy for Quad’s direct mail platform to ensure backup flexibility, according to Steve Jaeger, president of QuadDirect. He said the Effingham plant’s capabilities mirror the company’s Pewaukee, WI, facility for most direct mail applications. That redundancy is critically important to the company’s ability to attract new, larger direct mail accounts in the retail, insurance and telecom markets.
“As we continue to grow our business with national accounts, it is vital we demonstrate system integration and redundant capacity to assure our customers that their programs will be executed on-time and on-budget,” Jaeger said.
“Our direct mail approach relies on continued innovation and sophistication for inline solutions that deliver increasingly engaging and personalized formats while retaining the speed-to-market and cost savings of inline versus offline,” he added. “Customers who have toured our enhanced Effingham direct mail operation are excited to apply these new capabilities to drive greater response while controlling costs.”
QuadDirect is a direct mail solutions provider with a proven record of increasing response and growing revenues while lowering overall cost per response. QuadDirect’s expertise in data-driven solutions helps both marketers and publishers optimize their marketing spend through a synergistic approach embracing data, format and design, workflows, deployment, and mailing and delivery. QuadDirect specializes in a wide range of market verticals, including insurance, financial, healthcare, retail, catalog, telecommunications and agency. QuadDirect is a division of Quad/Graphics, a global provider of print and related multichannel solutions.