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Quad/Graphics Lands All of Rite Aid’s Print and Digital Insert Work

February 24, 2012
SUSSEX, WI—Feb. 24, 2012—Quad/Graphics Inc. will become the exclusive printer of retail inserts for Rite Aid Corp. under a new multiyear agreement that also includes producing digital online editions of Rite Aid’s weekly newspaper circular promotions. Quad previously had been printing Rite Aid’s insert advertising for Eastern states, and effective April 1,2012, will pick up all Western distribution as well for a 100-percent position.

The agreement also includes additional page prep and related media workflow solutions, as well as the additional freight work to support nationwide distribution.

“Rite Aid is one the leading drugstore retailers in America and has been one of our largest and most loyal customers,” said Joel Quadracci, chairman, president and CEO of Quad/Graphics. “This new agreement confirms the value of our larger national platform combined with a company commitment to new media solutions that are more integrated, efficient and effective.”

Jim Pilsner, Rite Aid’s vice president of advertising, said Quad/Graphics’ technology and innovation provided a compelling business case for an expanded relationship.

“Quad/Graphics will now be printing our inserts coast-to-coast, and also producing our digital online editions,” Pilsner noted. “Our customers across the country will be able to access Rite Aid promotions in print, online and mobile channels, with complex Quad/Graphics geo-versioning ensuring they get the right content, in the right place at the right time.”

About Rite Aid
Rite Aid Corpo. is one of the nation’s leading drugstore chains with approximately 4,700 stores in 31 states and the District of Columbia and fiscal 2011 annual revenues of $25.2 billion.

About Quad/Graphics

Quad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts and circulars, direct mail products, books, directories, and commercial and specialty products, including in-store signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the Company has approximately 24,000 employees working from approximately 60 print-production facilities as well as other support locations throughout North America, Latin America and Europe.

Source: QG.
 

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