Quad/Graphics to Invest $20 Million in Its Retail Insert Platform
In addition to its industry-leading print platform, Quad/Graphics offers unique, robust multichannel marketing solutions that help retailers extend a consistent brand message across multiple print communication channels, and then integrate those channels with other forms of media, such as the Internet, mobile technologies, digital editions and digital tablets. The printer’s comprehensive multichannel services range from marketing strategy, data analytics, creative concept and photography, to workflow tools for automating retail insert page production and creative digital and print outputs, including email, digital editions, retail inserts, direct mail, catalog and, with its recent acquisition of HGI Company, large-format signage and in-store / point-of-purchase (POP) displays.
Quad/Graphics is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts and circulars, direct mail products, books and directories. Headquartered in the United States in Sussex, WI (just west of Milwaukee), the company has approximately 28,000 employees working from locations throughout the United States, Canada, Latin America and Europe. As a printing industry innovator, Quad/Graphics (www.QG.com) is redefining the power of print in today’s multimedia world by helping its clients use print as the foundation of multichannel communications strategies to drive their top-line revenues.
Source: Company press release.