QR Codes Scanned by 14 Million Americans in June

Source and Location of QR Code Scanned

Analysis of the source and location of QR code scanning revealed further insights into how consumers are interacting with this marketing tool. The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly half (49.4 percent) scanning QR codes from this source. Product packaging was the source of QR code scanning for 35.3 percent of the audience, while 27.4 percent scanned a code from a website on a PC and 23.5 percent scanned codes from a poster/flyer/kiosk.

Among mobile users who scanned a QR code on their mobile devices in June, 58.0 percent did so from their home, while 39.4 percent did so from a retail store and 24.5 percent did so from a grocery store. Nearly 20 percent scanned a QR code while at work, while 12.6 percent did so outside or on public transit and 7.6 percent did so while in a restaurant.

About comScore
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Source: comScore.

  • Lou Berceli

    If you want to lo learn more about QR Barcodes, which are just one type of 2D Barcode…..Join over 2000 global networking members of the FREE group within LinkedIn called "2D Codes for Globail Media."

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    It’s 100% FREE and It only takes 2 minutes to join, even if you are not a current LinkedIn Memeber. Please refer our group TODAY to your colleagues within the Print, Print Buyers, Mobile, e-commerce, e-media, marketing and advertising markets, via the URL link below. They will thank you.


    Everyone is learning from the great discussions that are making our networking group a leading edge pioneer in growing 2D and QR Barcode Applications. Members are from Rookies to Global Experts….everyone learns from one another reading and contributing to the group discussions.

    Thank you and Good Networking,

    Lou Berceli (Boston USA) and Elia Blei (Milan Italy)
    Co-founders of 2D Codes for Global Media

  • Richard Clayton

    Great info!