PUBLICATIONS – Newsstand and Deliver
“The impact of readers spending time on the Web is that they need more information. Internet users turn to magazines for help in getting the most out of the Internet, and the magazines point them back to the Internet in a more meaningful way.”
According to Husni, the total number of titles actively published has increased significantly in recent years. The number of consumer titles published in the U.S. has reached almost 5,500, which compares to 2,500 titles in the mid 1980s. The trade magazine segment has experienced similar growth, bringing the total number in all categories to between 18,000 and 20,000 titles, he adds.
So far, the increased number of title launches hasn’t had any apparent affect on the overall success rate, Husni says. Currently, the standard measure—number of magazines still being published after 10 years—stands at 15 percent. Traditionally, that figure has run between 15 percent and 20 percent.
Despite the dramatic rise in titles published, Husni doesn’t believe there is a market glut, or any end in sight to the growth in tiles. “First, publishers divide the segment by subject,” he explains. “Then, the subject can be broken down by gender. Genders, in turn, can be broken down by race. Also, ‘Girl’, ‘Boy’ or ‘Teen’ can be added to any title. Of course, the more you segment the market, the smaller the number of copies that will be printed for any given title.”