Propago Celebrates Marketing Assets Management Solution Anniversary with New Interface
AUSTIN, Texas — May 17, 2016 — Propago, a cloud-based marketing asset management solution firm headquartered here, is pleased to be celebrating its one-year anniversary as a standalone software company by releasing a fresh interface that is more intuitive, faster and mobile. The firm is experiencing rapid growth due to the continued enhancement of its flagship product with core features that differentiate itself from the rest of the Web-to-print software market.
“Even though our technology has been evolving for over 16 years, it’s very exciting to be celebrating our one year anniversary as a standalone software company,” explains Rick Aberle, CEO of Propago. “We salute our customers for their tremendous support deciding to invest in our product and trusting us as partners to help grow their businesses. Increasingly today commercial printers have moved beyond offering only print products to becoming comprehensive marketing partners for their clients. We’ve continued to learn from our customers and enhance the platform to meet the expanding needs of the industry. We believe our success stems directly from our customers’ successes. We listen and quickly offer features that are needed for our customers to continue their own growth and further their profitability.”
Propago’s customers note that the platform provides increased advantages over standard Web-to-print offerings. These printers have said that they’ve been able to increase their capacity, reduce manual transactions, improve inventory accuracy, enhance customer satisfaction, and most importantly offer “more” to their clients. What else sets Propago apart from its competition?
- Ability to handle any type of product easily — print, promo, apparel, digital
- Granular user and group rights
- Flexible approval triggers
- Multi-layered approval workflows
- Multifaceted budgetary controls
- Integrated Digital Asset Management (DAM)
- Visual dashboards and robust ad-hoc reporting engines
- Provides tighter control over the supply chain
- Simplifies and automates accessibility, ordering and fulfillment of products
- Saves time and lowers internal costs
- Low monthly pricing and optimal profitability
- Plus, Propago has had more than a decade of experience in the commercial printing market ensuring that it completely understands a printers’ workflow
Propago’s Marketing Management Platform allows a printer to offer customers a platform to have complete control over their brands, budgets, and inventory all while easily sharing and distributing marketing assets to sales teams, affiliates, franchisees, channel partners or any authorized users. Users can access branded marketing assets, order what they need, when they need it, through intuitive cloud-based marketing portals. With a comprehensive set of Web-to-print, production, procurement, warehousing and fulfillment tools, the platform ensures a streamlined supply chain from start to finish.
Propago’s marketing portals handle a variety of marketing assets from: printable assets, digital files, promotional products and apparel to more complex personalized brochures and kits. Granular settings allow administrators to configure branding controls, spending limits, user rights and reporting, enabling end users easy access to all branded materials from anywhere in the world.
“This one year anniversary is very special because it demonstrates our many advantages over Web-to-print solutions,” says Aberle. “The Propago Marketing Asset Management Platform gives our customers a powerful tool to improve efficiency and make them a complete one-stop communications provider for their customers. We look forward to continuing to innovate and serve our valued customers for many years to come.”
Headquartered in Austin, Texas, Propago was started within a large commercial printing conglomerate as an internal application to serve clients and support backend operations for those clients. Established as a simple and straightforward solution to simplify and streamline a company’s production and fulfillment processes, Propago gradually matured over the years to become a comprehensive marketing management and fulfillment platform. In 2015, the team responsible for building and maintaining the Propago platform was given the opportunity to spin the technology away from the parent company and form a completely stand-alone organization.