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Program Set for EXECUTIVE OUTLOOK 2011

July 7, 2011
RESTON, VA—July 7, 2011—The Graphic Arts Show Co. (GASC) has announced the 16th annual EXECUTIVE OUTLOOK, the popular pre-show trends conference that takes place on the eve of GRAPH EXPO is scheduled for Saturday, Sept. 10, 2011, at Chicago’s McCormick Place South. GRAPH EXPO 2011, the year’s largest graphic communications exhibition and educational conference, will open the following day and will run Sept. 11-14, 2011, in McCormick Place South.
After 15 years of a predominant technology focus, the program has been enhanced to a more blended analysis of key market trends with technology enhancements. With the theme, “Embracing Technology and Market Trends for Profitability,” this year’s EXECUTIVE OUTLOOK promises a dynamic conference that will provide attendees with indispensable information on how to use technology to gain a competitive advantage in today’s economy.
“Savvy printers today recognize that you can’t succeed with great technology alone. The market forces are changing so quickly these days that you have to constantly be sure that your business is equipped with the right technology to meet market demands,” said Ralph Nappi, President of GASC.
EXECUTIVE OUTLOOK 2011 will kick off with a keynote address from Scott L. Zientarski, DME, ofering his unique perspective on the future of print. DME is a direct-mail marketing company and true print leader that grew from a three-person startup into a $100 million firm.
Following the keynote, there will be a series of sessions that address the critical industry issues faced by graphic communications professionals today. These sessions will:
Share the key features that differentiate profit leaders from the rest of the pack;
Explain what it means to be a ‘marketing services provider’—and how to actually do it;
Offer industry “guru” Dr. Joe Webb’s “uncommon wisdom” on how to navigate print’s challenging marketplace;
Provide a lively panel discussion in which innovative printers share exactly what they are doing to grow in today’s challenging print environment; and
 Reveal how attendees can embrace digital communication technologies-and successfully integrate them with their existing print mix.
In addition to offering a frank look at the top concerns and trends in the graphic communications industry, one of the main purposes of EXECUTIVE OUTLOOK 2011 is to provide attendees an informed guide to GRAPH EXPO 2011. As such, EXECUTIVE OUTLOOK will offer a series of technology “vignettes,” brief-but-detailed presentations that shed light on what technologies graphic communications professionals should be looking to invest in at GRAPH EXPO 2011. The technology vignettes will offer updates on:


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