Printwest, Valassis and Stern’s Printing Join The Print Council

WASHINGTON, DC—January 13, 2010—Three companies of varying sizes, from coast-to-coast have recently become supporters of The Print Council—PrintWest, Valassis, and Stern’s Printing and Engraving Co. These well-regarded companies intend to utilize The Print Council’s materials to demonstrate to their customers, marketers, students and others the effectiveness of print as well as its environmentally responsible nature.

According to Ben Cooper, Executive Director of The Print Council, “Companies like PrintWest, Valassis, and Stern’s Printing and Engraving Co. represent our industry at its best. We are grateful for their participation, and we look forward to working closely with them. In late 2009, we instituted five new levels of sponsorship – Bronze, Silver, Gold, and Platinum Printer, and Platinum Supplier – with each level receiving specific access to The Print Council’s materials and projects (i.e., Print in the Mix, Why Print is Green, and the Print Delivers agency presentation). We have found that by clearly defining and delineating benefits for each level, companies are able to understand the specific value of their support.”

Phil Parrish, President and CEO of PrintWest, located in Woodinville WA, believes that it is important to invest in his business, people and community. Parrish was so impressed by the content and design of The Print Council’s original 2006 Why Print brochure, that he downloaded the files and printed his own version of the brochure to promote print as well as PrintWest. Over the last two years, PrintWest has won many industry awards for its version of the Why Print booklet and received great response from clients and prospects.

As an advisory committee member at a local technical college that has one of the top multimedia design programs in Washington state, Parrish understands the need to educate instructors about the importance of including print design in the curriculum. “All of the advisory committee members – including professionals from the video and broadcast media, web developers, smart phone application developers, video game developers, ad agencies and me from the print industry – give feedback on what skills are needed for our industries and discuss trends that will impact our future. Over the last several years, the demand for print related design courses has steadily declined in favor of new media. As the print industry representative on the committee, I have gathered pertinent data and ideas for this project from the Print in the Mix website funded by The Print Council and managed by RIT. I truly believe that The Print Council is one of the most effective advocates for promoting the value of print and the print media, and we feel great supporting those efforts.”

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