Small Print Shop Goes Online to Fill National NicheJanuary 15, 2010
As a South Carolina-based graphic communications company, PrintKEG only began selling prints online last year. Since then, they have entered the national marketplace by securing top search engine rankings for "cheapest online printing company" while undercutting “quick print giants” such as VistaPrint and Print Place.
The company attributes its success and growth to the basic fundamentals of the company. “We follow a simple model. Cheaper, faster, better. It isn't rocket science, just what we believe people want,” said Chris Mullen, company president.
The company has hundreds of customer testimonials to back up its top-notch service claim, such as:
“Because of your prices I am finally able to afford to sell my art to the public. Thank you so much for a job well done!!” and “I can't even begin to tell you how excited I am about my print order. It turned out better than I could have ever imagined.”
“We are proud to help other small businesses by offering marketing materials at such cheap prices, said Mullen. “It makes us feel like we are doing our part to help the economy.”
"We recognized we were in need of a major change at the turn of the economy. The quickest way to reach national market was online," said partner Tony Devlin. "With my background in computer programming and Chris' talent in online marketing, the switch was inevitably the best decision we could make."
PrintKEG first started out with only offering flyers and posters, but has expanded to new products that streamline well with their current product line. The company is inventing new ways to attract resellers and looks forward to offering additional products such as T-shirts and photo gifts. For more information, please visit www.printkeg.com or call (843) 379-1198.