Uses Customer Service Program to Benefit Wounded Soldiers

LIVINGSTON, MT—August 25, 2011— announced the success of its “Semper Fix” program to provide extreme customer service, which resulted in a donation of $3,700 to the Warriors and Quiet Waters Foundation.

“The Marine motto ‘Semper Fidelis’ (or ‘Semper Fi’) means always faithful,” explains Andrew Field, PFL Founder and CEO. “We like the idea of continuous improvement, so we combined ‘Semper Fi’ and ‘Fix’ to get ‘Semper Fix.’ This is the name of the program we developed this summer to honor and thank our troops.”

In the program, PFL promised to donate $20 to charity every time an employee fixed something that caused friction or pain for customers. For a truly remarkable fix—something that significantly improved the customer experience—it donated $100.

“We are very fortunate to run our business from one of the country’s most beautiful areas here in Montana,” says Field. “By going that extra step to help customers receive the best services possible with the Semper Fix program, we could also help our wounded veterans take advantage of this peaceful, natural setting to heal and relax. And we’d also like to thank one of our partners, Unisource, for donating $1,000 towards this cause.”

At the end of the quarter, PFL donated a total of $3,700 to the Warriors and Quiet Waters Foundation.

At Warriors and Quiet Waters, traumatically-wounded warriors receive a break from their medical treatments with therapeutic fly-fishing instruction and recreation on the rivers and streams of southwest Montana. Each wounded warrior receives transportation, accommodations, meals, and a complete fly-fishing outfit to keep… and an experience to remember for a lifetime.

“Without help from businesses like, our organization would not exist,” states Dave Shepard, Warriors and Quiet Waters Foundation Treasurer. “Their donation will cover the cost for one traumatically injured serviceman to take part in our program. We are extremely grateful for their support of our servicemen and women; it says a lot about the team at PFL.”

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