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Durability Of Books...Late Fees —Cagle

February 2010

Catalog-driven orders are more than twice the size of an average order that originated on Zappos.com. More seasonal and holiday catalogs are planned for this year, Magness told the paper.

OVERSEAS ACCIDENT: AFP reported in December that a worker for a printing plant in Munich, Germany, lost all 10 of his fingers after they got caught in the printing press' rollers. The unidentified man was cleaning the press when they became caught. He went into shock and was immediately rushed to a local hospital.

Sadly, the worker's fingers could not be found and reattached. A technician who was sent to the factory to dismantle the press could not find the appendages, despite a two-hour search.

WASTE OF MONEY?: Last month, a blog on U.S. News & World Report exposed the hypocrisy of Congress. Paul Bedard's Washington Whispers pointed out that Congress tries to coerce doctors into adopting digital files in an effort to stem the costs of healthcare, yet itself spends nearly $97 million a year to print documents including the Congressional Record. Bedard pointed out that one page of the daily Congressional Record costs $727 to print.

Your tax dollars at work...but anything that supports the printed product is a worthwhile cause. And while $97 million sounds like a lot of money, if it represented the most egregious act of wasteful spending by the government, our nation would be well on the road to recovery, with a balanced budget and a surplus to boot.

FOXY O'NEIL: Fred Buck and our old amigos at O'Neil Printing, the pride of Phoenix, recently welcomed their local Fox TV news affiliate's morning show to the printing facility as part of its efforts to highlight local businesses.

In an installment of "Cory's Corner," Fox 10's Cory McCloskey took a tour of the plant with O'Neil Printing's Tony Narducci. The reporter seemed genuinely surprised at what he found inside, an indication of the continued misconceptions the general public has about the modern printing industry.

Narducci's proudest moment was showing McCloskey the Sappi Paper North American Printer of the Year award it captured for the book segment. McCloskey also noted that the printer was one of Phoenix's oldest concerns.

A nice bit of PR and an example of cross-channel marketing, courtesy of television. PI

—Erik Cagle


 

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