Wide Format Wraps Up 
An Ugly ‘Kiss’ —Cagle

Hershey Co.'s in-plant produced this vehicle wrap of an old delivery truck.

Wamsher gives Avery Dennison high marks for helping his shop get started. He estimates that, with all the jobs the in-plant has run on the Roland Soljet, it paid for itself in just six months.

And as for that old truck, ever since getting its new lease on life, it’s been paying the in-plant back every day. “It’s nice advertising as it makes its rounds throughout Hershey,” Wamsher concludes.

PRINTPAL: Video may have killed the radio star, but apparently it doesn’t have any problem buddying up next to print.

CBS inserted a paper-thin, interactive video player into the September 18 issue of Entertainment Weekly—which previewed the 2009-10 television season—mailed to Los Angeles and New York subscribers. CBS teamed with PepsiCo to tout both the Pepsi Max diet cola for men and the network’s Monday night comedies.

Borrowing from the musical greeting card concept, a 2˝ screen 
on the ad starts playing automatically as the page flips open. A speaker is embedded below the screen.

Actors from the show “Big Bang Theory” provide a tutorial for readers to access clips from other CBS programs, including “Two and a Half Men” and the new “Accidentally on Purpose.”

From a printing perspective, the move was nothing short of brilliant and should hopefully spur ideas that build upon the concept.

CELEBRITY SIGHTINGS: Finch Paper so graciously invited a small group of industry press to its Glens Falls, NY, home for a forestry tour in August that included an afternoon stop at historic Saratoga Race Course. This reporter’s horse naturally won—twice, no less—but unfortunately Carly Simon was unavailable for comment.

During a stroll through the clubhouse, a man looking exactly like actor Sidney Poitier was seen dining quietly. Another journalist argued that the actor was no longer alive, though Poitier was quite among the vertical/breathing crowd when he received the 2009 Presidential Medal of Freedom in August. Still, I left the gentleman to his sea bass and moved on.

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