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DIGITAL digest

October 2009

Hershkowitz-Coore is the author of two top-selling books on selling, the latest titled "How to Say It to Sell It: Key Words, Phrases and Strategies to Build Relationships, Boost Revenue and Beat the Competition!"

Mark Stevens, CEO of management consulting and marketing firm MSCO and a popular journalist/media commentator, will give a keynote address on Monday. He will share tactics to help graphic communications firms become marketing resources for their clients, who the consultant contends often lack good marketing know-how.

Stevens is the author of many books, including "Your Marketing Sucks," which challenges the conventional wisdom about marketing tactics and offers a step-by-step approach to analyzing a company's marketing efforts. His blog, "Unconventional Thinking," was recently ranked among the Top 10 of all marketing-related blogs.

The DMA will present a one-day version of its well-known Direct Marketing Institute, which is a three-day seminar covering the core aspects of direct marketing and offering step-by-step tactics. The abridged version will cover key marketing principles, effective offers, creative development, database marketing and understanding testing, with an emphasis on mail and the Internet.

Networking is an important benefit of conference attendance, so it will again be part of the formal agenda at Converge in the form of a "Peer Exchange" session during which attendees can learn from one another. There will also be an Innovation Fair where sponsors will present their products and services, and be available to answer questions.

The winners of the web2awards, the world's first annual award competition for Websites in the printing industry, will be honored immediately prior to the Sunday night reception in the Innovation Fair. The awards were established earlier this year by PIA to promote excellence in Websites that focus on the sale/exchange of printed material and/or promote a printer's capabilities on the Internet or an intranet.

Converge is presented in partnership with IPA, the Association of Graphic Solutions Providers; Digital Printing Council; DMA; and Printing Impressions magazine. More information is available at or contact Jeanette Tuttle-Hamer at (412) 259-1712; e-mail

Along with detailed conference information and online registration, the conference Website features videos by five printing executives who talk about transitioning their companies to becoming marketing support partners for their customers.
digital bytes

ROCHESTER, NY—The 2010 edition of PODi's AppForum will feature two new tracks: Leading Edge Applications, chaired by Bill Marchiony, CEO of First Name Basis; and Print on Demand, led by Mike Chiricuzio, director of the Arizona State University Print & Imaging Lab. Set to run January 25 to 27, 2010, at the MGM Grand in Las Vegas, the event will also again offer a Direct Marketing track, chaired by Debora Haskel, vice president of marketing for IWCO Direct; and a Sales and Business Strategies track, headed by Kate Dunn, president of Digital Innovations Group.

WILMINGTON, MA—Prism and Responsive Solutions have entered into a joint business alliance to provide seamless integration of their products. Users will be able to automate the interaction between Prism's WIN 2009 MIS and Responsive Solutions' Customer+ Web-to-print solution.



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