PRINTER newsDecember 2008
Types of Advertising U.S. Marketers Use to Market to Specific Customer Segments
Ad Type – % of respondents
Online advertising – 75%
Search engine marketing – 64%
Direct mail – 55%
Off-line advertising – 51%
Sponsorships – 34%
Other – 9%
None of the above – 2%
Survey sample size: 381
Source: Compete Inc., as cited on company blog, as reported by eMarketer.com.
To read the complete Print in the Mix research summary and additional print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).
The board of directors of the Printing Industries Alliance (PIAlliance) recently concluded a successful campaign to support PrintPAC, which works to support pro-industry legislation in congress. The campaign reached its goal of 100 percent participation, and 30 individuals, including board members, past chairmen and staff, contributed $5,605 to PrintPAC.
Pamella Stomel has joined Ramsey Press, Mahwah, NJ, as an account executive. She is a graduate of RIT’s School of Print Media.
Mooresville, NC-based Victory Press has selected Robert Smith to lead its sales force. In other company news, Victory Press has installed a DigiVac 44-page booklet finishing system.
Three appointments have been made at SandyDirect, Sandy Alexander’s St. Petersburg, FL, direct mail division (formerly known as MGA). Sharon Pratt has been promoted to vice president of human resources, and will also retain her role of environmental health and safety compliance manager. Ray Maderich is the new sales account executive, responsible for sales in Wisconsin, Minnesota, Iowa, Missouri and Kansas. Steve Danglade has joined as sales account executive, responsible for sales in Ohio, Indiana, Michigan, Kentucky and Western Pennsylvania.
Two additions have been announced at Windsor, CT-based Integrity Graphics. Winston Blake has been selected as senior vice president and CFO. Todd Peetros has joined the company as an account executive.
At Impress Communications, Chatsworth, CA, Terrence Snyder has been selected as creative director, responsible for leading the company’s studio operations.
Nancy Muschong has joined Intech Printing & Direct Mail, Naples, FL, as marketing manager.
At Costa Mesa, CA-based C2 Reprographics, Keath Lauderdale has been designated as the new senior vice president of on-site services.
Bruce VanderHaar has been chosen as the new director of marketing at Phoenix-based O’Neil Printing. He formerly served as vice president of sales with R and R Images, and Image Communications.
Kimberly Novack has rejoined Costa Mesa, CA-based Consolidated Reprographics as an account manager.
Padgett Printing, Dallas, has teamed up with the Direct Marketing Alliance, an integrated multi-channel direct marketing organization, to design and implement personalized, data-centric, one-to-one marketing programs.
The Ben Franklin Society has named Ara Izquierdo as the 2008 Naomi Berber Memorial Award recipient. The Berber Award recognizes the contributions of women to the graphic communications industry. Izquierdo is the vice president of industry relations at Printing Industries Association of Southern California (PIASC), where she has served for more than 37 years.
The Print Council announced that Westamerica Graphics, of Foothill Ranch, CA, and Classic Graphics, of Charlotte, NC, have joined the print advocacy organization.
The Printing Association of Florida (PAF) has elected Art Abbott, president of Abbott Printing in Maitland, FL, as PAF board chairman.
Rome, NY-based Cathedral Corp., a provider of transactional documents, personalized direct mail and e-marketing services, has named Marianne Gaige as CEO. Gaige will continue to serve as president, a post she has held since 1996.
Menomonee Falls, WI-based Arandell Corp., a leading catalog printer, has designated Tom Benedict as vice president and national sales manager. He previously served as senior vice president of sales and marketing at Banta Corp. (now RR Donnelley).
Source One Digital, Norton Shores, MI, has chosen Jeff Morton as vice president of sales and marketing. PI