Aaron Thomas Poised for Takeoff with Heidelberg Speedmaster SM 74, Workflow
“That said, the emphasis at Aaron Thomas & Associates is on strengthening its direct marketing capabilities, for which the company already has won multiple awards. We’re one of the largest political direct marketers in the country,” Thomas continued. “It makes no sense for us to focus on general commercial printing and try to compete on price. That’s a losing long-term proposition.”
Previous Heidelberg installations over the past 12 months include the POLAR 137 XT cutting system, as well as a small-format POLAR 78X, a Printmaster QM 46 two-color press, and a Suprasetter A75 CtP device with Prinect Prepress Manager workflow, used to image Heidelberg Saphira plates.
Initial training on the SM 74 involved the firm’s half-size pressman, its small-format pressmen, as well as some bindery personnel. According to Thomas, the plan is to gear up by training and cross-training current employees, and then to initiate a series of new hires, who would be trained internally. “We like to help new employees grow in their careers,” he said.
About Aaron Thomas & Associates
Twenty-three-year-old Aaron Thomas & Associates is a $7 million, full-service, political direct mail and printing agency providing comprehensive business marketing services to government and multinational corporations; business and trade associations; labor unions; and candidates for public office.