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Print in the Mix Website Redesigned for Improved Research Use

September 16, 2011
WASHINGTON, DC—Sept. 16, 2011—With nearly 37,000 visitors a year, Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media in the marketing mix, has established itself as a key resource for the printing and marketing communities. As of GRAPH EXPO 2011, the website published by Rochester Institute of Technology was launched with a new redesigned look, enabling the viewer to more easily access the research and take advantage of the robust search capability.

“Print in the Mix is a living, growing communications tool that demonstrates the positive role of print as an information medium within the marketing mix. The new website design will make it even easier for printers and ad agencies to find and use the fact-based arguments for including printed marketing materials in the advertising mix,” says Editor-in Chief Patricia Sorce of RIT’s School of Print Media.

In the past year, the Print in the Mix website has seen nearly 37,000 visitors who have viewed 95,000+ pages. Data and research from Print in the Mix is actively put to use and has been featured in industry publications, newsletters, sales presentations, organizations and associations’ websites, and more.

PIM’s printed newsletter is a heavily used sales collateral piece, as well as reaching over 3,500 individual subscribers. The monthly e-newsletter subscription list has a similar individual subscription base and has an open rate and click-through rate nearly triple the industry average (as reported by Epsilon).

Print in the Mix has effectively integrated with social media sites, which are now the top referring sites, and these have the potential to reach many thousands of people to educate them about the value of print—20,000+ can be reached via Twitter tweets/retweets in one week.

Organizations and individuals report on the positive benefits of using the data found on PIM. Companies have been using the PIM research to position their companies and staff in the role of an “expert” in the eyes of their customers. They have educated their sales and marketing staff, informed their customers, and incorporated the research into their collateral pieces.

According to Ben Cooper, executive director of The Print Council, “There is no resource available that has the power and depth of research as Print in the Mix. The growth in traffic and use by a wide-range of companies is proof that the printing industry, as well as the media and marketing specifiers, have a need for this kind of credible research.
 

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