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Print & Media Boston Conference Scores High with Attendees, Sponsors

April 26, 2012
CHESTNUT HILL, MA—April 26, 2012—The leading independent organization for people who purchase, design for, or market with print and e-media triumphed on its home turf once again with the 2012 PBI Print & Media Boston Conference.
 
Print Buyers International (PBI) returned to the Hub on April 11, 2012 with a new-to-Boston, one-day format, three all-star keynote speakers and a half dozen hot-topic educational sessions that drew print buyers, print production managers, graphic designers, creative directors, and marcom pros from three coasts and 13 states.

Generously sponsored by Concord Litho, 48hourprint, Fujifilm, Japs-Olson Co., Sappi Fine Paper, Shear Color Printing, Villanti Print & Mail, Vision Integrated Graphics Group, and Xerox Premier Partners, the Print & Media Boston Conference drew high praise for the quality of its speakers and program.
 
“(I most enjoyed) the people I met and the ideas we shared during the Brainstorming Session and Cocktail Reception,” commented attendee Bree Williams, coordinator of Creative Services Print & New Media for The Golf Channel.

“I always learn something new,” added another enthusiastic attendee. “Daniel (Dejan) was entertaining and informative as always, Don (Carli’s) session is the best sustainability session I have seen to date. Cheryl (Kahanec’s) was interesting and informative, and Blair (Weidig), Maria (Cipicchio) and Tom (Pixton) were great because they were so open and candid about the reality of their positions.”
 
Featuring expert presenters and high-interest educational sessions, the 2012 Print & Media Boston Conference examined in-depth the critical issues facing media buyers and users today, such as:

• What You Need to Know About Quick Response Codes & Augmented Reality Codes

• How to Interpret a Printer’s Equipment List – And Why You Need This Skill

• Making Sustainable Media Supply Chain Choices

• Innovations in Digital & Variable Data Printing

• How to Source Printing in 2012: Best Practices
 
The pre-lunch Sponsor Introductions and Brainstorming Session led by PBI founder Margie Dana triggered meaningful interactions between attendees and sponsor representatives. “It’s always nice to find a new local print vendor that you did not know about before!” related a Boston-area attendee.
 
Sponsors, too, found the one-day format and frequent opportunities for interaction encouraged closer connections between attendees and the event sponsors.

“Everything was put together wonderfully and we feel like it was great exposure for us to get in front of a targeted, knowledgeable audience,” observed first-time sponsor Kat Villanti of Villanti Print & Mail. “As a former print buyer, it was inspiring to be surrounded by such savvy buyers.”
 

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