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Print Direction Adds Inca Onset S20 Inkjet Press from Fujifilm

April 18, 2011
VALHALLA, NY—April 18, 2011—Fujifilm North America Corp., Graphic Systems Division, announced that Print Direction Inc. (PDI) of Norcross, GA, has installed an Inca Onset S20 UV flatbed press to increase capacity and respond faster to customer demands for high-quality point-of-purchase (POP) display graphics. PDI was established in the early ’80s as a full-service provider of print solutions and fulfillment, producing POP materials for retail, manufacturing and quick-serve restaurant businesses using offset, in-line screen and wide-format digital printing.

“It’s just been a few weeks since installation of the Onset S20, and we’re already moving jobs from our screen presses to the S20,” said Bill Blair, PDI vice president, sales and marketing. “The Onset allows us to turn medium-sized jobs quicker, and more efficiently. It also gives us the competitive advantage to win more business.”

“Our strategy is to grow the display graphics business by using the Inca Onset S20 to fulfill orders quicker than with screen or offset printing—nearly on demand,” commented Blair. “We’ve even joked internally that the S20 is ‘so fast’ that we’ll need to install a ‘drive-up window’ to serve even more customers.”

The Onset 20’s full-bed print array across the 5’ x 10’ print bed produces high-quality prints at over 3,600 sq. ft. or 68 beds/hour with no banding commonly associated with wide-format digital printers. The S20 is available in a choice of configurations ranging from CMYK, to six-color with light cyan and light magenta, or even four-color plus white. A unique curing system, combined with the full-bed array on the S20 also gives printers the flexibility to set the desired gloss level on any given print directly from the operator console."

“In the Atlanta area, orange and red are critical colors for our national brand customers, and the S20 hits these challenging colors extremely well,” said Blair.

PDI cites two factors in the decision to purchase an Onset S20 compared to other available equipment: superior print quality and excellent service.

“We looked at the alternatives as we sought the right fit for our business,” said Bill Stanton, PDI president and CEO. “The Inca Onset S20 from Fujifilm was our choice because the print quality was superb, and the service record is excellent. Ultimately we believe that the S20 gives us the best competitive position to win more business; it is simply the best fit for us.”

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