PBI’s Print & Media Boston Conference to Offer ‘Educational Extravaganza’

CHESTNUT HILL, MA—Feb. 13, 2012—Print Buyers International (PBI) will host leading experts in the print and e-media field for PBI’s Print & Media Boston Conference on Wednesday, April 11, 2012. The event takes place at the Inn at Longwood in Boston, from 8 a.m. to 6 p.m. More details are available online.

PBI Boston is the only one-day conference in New England that caters to print and media customers. It was created by PBI founder Margie Dana and will provide a behind-the-scenes look at the trends and advances that are revolutionizing the use of print today.

Print buyers, print production managers, graphic designers and mar-com pros who work with print and digital media are encouraged to come learn from speakers such as award-winning creative visionary Daniel Dejan of Sappi Fine Paper, who will deliver the breakfast keynote on QR and AR codes.

Digitas Senior Production Manager Mariah Hunt, plus another elite print buying pro, will share the secrets of decoding typical equipment lists posted on printers’ web sites. They’ll divulge why senior print buyers rely on these lists as step #1 in pre-qualifying potential print providers.

Don Carli of the Institute for Sustainable Communication emphasizes the importance of identifying, quantifying and disclosing the flows of energy, materials and waste associated with the print and digital media products in his keynote session, “The Mediavore’s Dilemma: Making Sustainable Media Supply Chain Choices.”

Digital and variable data printing expert Cheryl Kahanec of EarthDIGITAL will provide a quick glimpse at the future of digital printing as well as new possibilities with VDP – variable data publishing.

SVP of Production Services for LehmanMIllet Blair Weidig and Maria Cipicchio, assistant director of marketing operations for Dana Farber Cancer Institute, will deliver a session on “Best Practices for Sourcing Print in 2012.”

Plus, Dana will lead her trademark Brainstorming Session before lunch, giving attendees the rare opportunity to share ideas and resources.