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PRINT 05 & CONVERTING 05 -- Looking Forward to a Big Fall

June 2005

Technology Editor

This time of year, even the most dedicated printer is far more likely to be pondering a trip to the beach than the Windy City in the fall. Nonetheless, planning for PRINT 05 & CONVERTING 05 is well under way. Billed as this year's largest industry expo for the international graphic arts community, the event is scheduled to run September 9-15 at the McCormick Place Complex in Chicago.

The Graphic Arts Show Co. (GASC), which puts on the exposition, and a group of industry vendors recently took part in a pre-show media event that highlighted coming attractions. MediaDays 2005 was organized by the Broadford & Maloney public relations firm.

Already having been a companion to Graph Expo for several years, the CONVERTING component is being added to PRINT for the first time in 2005, points out Dave Poulos, GASC's director of communications. The combined event will occupy the South and both North Halls at McCormick Place, as PRINT 01 did, and the final exhibitor list is expected to top out at nearly 800 companies.

Equipment Converges

Poulos says the show company is adopting the "DRUPA" model for this event, which means offset printing and converting equipment will share the same exhibit area, rather than the latter being in a dedicated section of the show floor. This move was driven by convergence in the marketplace, with package printers getting into commercial work and commercial shops producing packaging, he explains.

According to recent market research, 77 percent of all packaging producers expect to buy an offset press, Poulos says.

Among the highlights of the 2005 exposition will be the first RFID (Radio Frequen-cy Identification) technology display at a GASC show, he adds. Also, both the Wide Format Pavilion and Mailing & Fulfillment Center will be largest yet, with the latter exceeding the floor space of the last MailCom exhibition.

Due to the extended schedule of PRINT 05 & CONVERTING 05, the traditional all-day Executive Outlook Conference will fall on a weekday. GASC opted to continue its pattern of holding the event the day before the expo opens, which means it is scheduled for Thursday, September 8. A slate of more than 90 seminars will be offered concurrent with the show.

Along with sponsoring the Executive Outlook Conference, Xerox says it is showing its commitment to PRINT 05 by being among the top exhibitors in terms of floor space—more than 35,000 square feet. It will have a two-story booth for the first time at a U.S. trade show, notes Barb Anselm, vice president of marketing communications for Xerox's production systems group.


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