PRIMIR Releases Study on Non-Print Revenue in the Printing Industry

Findings are broken out by employee size, process and end-use/segment specialization. In addition, the research outlines the impact of non-print services on the printer’s business including revenues, profitability, estimating, costing, staffing, workflow, equipment purchases and more. The report also makes recommendations to printers about tracking revenue sources through various systems as well as discusses opportunities and impacts for graphic arts equipment and consumables suppliers.

“It’s obvious that print is contracting and the communications industry is changing quickly, both with competing technology platforms and evolving print platforms,” said Andrew Gordon, executive committee member, PRIMIR, Study co-chair and director, enterprise product marketing, Mimeo. “Now is the time for print service providers to expand their portfolios of non-print services, meet the needs of the transforming communications industry and reap new revenues and higher profit margins.”

The full study (500+ pages), titled “Evaluating and Understanding Non-Print Revenue of North American Printing Companies,” is available only to PRIMIR members, while the executive summary now available to non-PRIMIR members for $995. Eligible firms may join PRIMIR now and receive the full study at no cost.

For more information about this study or PRIMIR membership, contact Jackie Bland, Managing Director at e-mail: jbland@primir.org or by phone at (703) 264-7200.

About PRIMIR
PRIMIR, the Print Industries Market Information and Research Organization, is a global source of data, analysis and trend information about print and related communications industries. PRIMIR research is funded by member dues as well as through support from NPES. PRIMIR annually provides over $500,000 in current research studies including relevant market data and detailed information on graphic communications and related fields. Members also benefit from meetings, market research skills building, and robust business networking opportunities.

Source: PRIMIR.

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