PRIMIR Books Study Points to Morphing Industry Model
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According to a soon to be released PRIMIR study, entitled “Trends in Books: 2008-2012,” printed books reached the peak of their product life cycle with publishers’ net sales of 3,127 million book units in 2007. Printed books were headed toward a new record high in 2008 when the economic recession hit full force in the last quarter sending book purchases in a downward spiral that continues today. PrintCom Consulting, who conducted the research, concludes that by the time the economy recovers companies who are a part of the book publishing production chain will find themselves in a smaller, different book industry.
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