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Pottermore Website to be Exclusive Source for ‘Harry Potter’ eBooks

June 23, 2011
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LONDON—June 23, 2011—J.K. Rowling answered mounting speculation about the nature of her new project and announced Pottermore, a unique and free-to-use website that builds an exciting online experience around the reading of her hugely successful Harry Potter books, and is partnered by Sony.

Pottermore will become an online shop where people can purchase exclusively the long-awaited “Harry Potter” eBooks, in partnership with her publishers worldwide, and is ultimately intended to become an online reading experience, extending the relevance of Harry Potter to new generations of readers, while still appealing to existing fans.

For this groundbreaking collaborative project, J.K. Rowling has written extensive new material about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines of the books.

(Editor’s note: The announcement video is worth checking out for the book imagery alone.)

As the Pottermore Shop develops, it is intended to include further products designed specifically for Harry Potter fans, offering a potential outlet for Sony products and services related to Pottermore. In keeping with Harry Potter’s international appeal, the site will launch in English, French, Italian, German and Spanish, with more languages to follow.

In the new website, which launches in Beta on July 31, the storylines will be brought to life with sumptuous newly-commissioned illustrations and interactive “Moments” through which users can navigate, starting with the first book, “Harry Potter and the Philosopher’s (Sorcerer’s) Stone.”

On entering, you choose a magic username and begin your experience. As you move through the chapters, you can read and share exclusive writing from J.K. Rowling, and, just as Harry joins Hogwarts, so can you. You visit Diagon Alley, get sorted into a house, and cast spells and mix potions to help your house compete for the House Cup.

At a press conference at the Victoria & Albert Museum in London, Rowling revealed some key features of the website. She described how she has brought to life both the Sorting Hat and Ollivanders experiences from her books for the first time on Pottermore, by revealing the questions asked by the Sorting Hat, which places newcomers into their Hogwarts houses according to their characteristics, and the magic behind the Wand Chooser, which finds the right wand for each user from over 33,000 possible combinations. She also revealed glimpses of the new information she has provided on some of the best-loved characters.


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