PODi’s 2010 AppForum Sells Out its Gold Sponsorship Slots

ROCHESTER, NY—December 16, 2009—PODi, the Digital Printing Initiative, is pleased to announce that the prestigious Gold Sponsor positions for its annual 2010 AppForum conference, January 25-27 at the MGM Grand in Las Vegas, are now sold out. Top slots have been taken by Canon, Kodak, Konica Minolta, Pageflex and Xerox. The biggest industry players recognize that their central message – that digital print enables more profitable business opportunities – is stronger when straight-from-the-trenches users deliver it at an independent venue like the AppForum.

PODi’s AppForum focuses on applications, and frontline practitioners from successful companies who are using digital print will be presenting throughout the three day conference. “The real innovation in our industry today is around applications,” says Gina Testa, VP Worldwide Graphic Communications, Xerox. “With the right technology, workflow and business model, print providers can build applications that thrill their customers while generating profit and growth to help their businesses come out of the recession as winners. By dedicating a conference to industry-leading applications, PODi does the industry a tremendous service.”

“Eastman Kodak is proud to be a Gold Sponsor of the 2010 AppForum,” says Michele Laird-Williams, Americas-Association Manager, Eastman Kodak Company. “The AppForum is an excellent venue to connect with customers and build business relationships. The conference provides an excellent forum for helping customers transform their businesses from being printers to graphic communications marketing service providers. The sessions provide Kodak an excellent platform to share best practices and success stories encompassing topics such as leveraging marketing services, streamlining processes, increasing response rates, and improving campaign management and return on investment.”

Applications are driving the industry, and AppForum attendees will find a full range of the latest solutions represented in over 30 educational sessions and eight Pre-Conference Intensives. More than 60 speakers will be sharing insights into building and selling money-making applications.

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