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Pitney Bowes to Reveal the Art of Success at drupa 2012

February 28, 2012
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DÜSSELDORF, GERMANY—Feb. 28, 2012—Pitney Bowes will demonstrate “The Art of Success” at drupa 2012. That will be the on-stand message behind the company’s latest display of industry-leading communications management technology.

When it comes to business communications, Pitney Bowes defines “The Art of Success” as the ability to transform ordinary mail and messages into masterpieces of productivity, quality and efficiency—all within ever-tightening budgets.

The Pitney Bowes stand (Hall 4 Stand 4C04) will give drupa visitors first-hand experience of the end-to-end solutions portfolio that is enabling customers across the globe to drive maximum value and maximum quality through their print, mail and digital communications operations. Visitors will see how today’s messages can build on past interactions to drive detailed personalization, delivered via the recipients channel of choice.

End-to-end Customer Communications Management

This end-to-end capability will be demonstrated using two transactional applications that utilize the latest Pitney Bowes technology.

The efficiencies of an offset shell replacement strategy will be shown in the form of a simple electricity bill featuring limited color. This application demonstrates a starting point for the “White Paper Factory” concept—where pre-printed stock is replaced with the means to print every job on blank paper and white envelopes. Basic applications of this kind are particularly attractive for customers looking for ways to begin reducing costs and driving revenue.

Additionally, stand visitors will be shown the dynamic impact of highly personalized transpromo messaging in the form of a mobile phone bill. This application will be printed in full color, demonstrating the high print quality, productivity and effectiveness of the IntelliJet 20 and taking the White Paper Factory concept further.

The two applications will be comingled into a single production job to show how postal and production savings can be realized—a significant ROI. Pitney Bowes’ latest DFWorks White Paper Factory software enables these comingled jobs to be tracked and reported on separately—a key requirement for businesses looking to achieve best-level job efficiency and integrity.

Both applications will be finished using the new Mailstream Wrapper, which “wraps” the printed document rather than using envelopes. Each wrap will match the printed content with the addition of a simple logo for the electricity bill application and a targeted, personalized message for the transpromo phone bill.

Other on-stand technology includes:

Rival Productivity Series—the latest Pitney Bowes inserter demonstrating closed-loop reprint, swift job-changeover capabilities for improving productivity while offering a 20-30 percent reduction in footprint.
 

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