Perfect Printing — Digital Is Perfect SolutionMarch 2007 By Erik Cagle
“We don’t sell the digital,” notes Joe Olivo, president of Perfect Printing. “We tell customers we can offer improved turnaround times, improved finishing capabilities and even an improved array of products.”
Olivo might not be selling digital, but his family owned company recently bought the digital. Perfect Printing acquired Blaze Digital Printing of nearby Lumberton, NJ—a fledgling provider of on-demand booklets that boasted a staff of veteran digital experts.
The deal closed the end of August 2006 and has provided a decisive leg up on the conventional/digital hybrid market, bolstering a company that previously offered only half-sized sheetfed printing in the Delaware Valley area.
Perfect Printing works with print management firms, freelance designers, associations, universities and publishers to provide direct mail (postcards and newsletters) and collateral marketing materials for trade shows or corporate identification products. It’s a family owned company, with brothers Charlie and Chris, mother Ann and Joe’s wife, Susan, at the helm of the 50-employee operation.
On the conventional side, Perfect Printing is a Heidelberg shop with four Speedmasters (two-, five- and eight-color, 29˝ SM 74 models and a five-color, 20˝ SM 52) and a two-color QuickMaster 46 accompanying a digital trio of Kodak gear.
It’s been an eventful period for Perfect Printing, which debuted in 1979 as a retail copy shop. Along with the acquisition of Blaze Digital, the company also obtained a five-color Kodak NexPress 2100 Plus and a pair of black-and-white models, the Kodak Digimaster 150 and the 9110.
Between bringing in new equipment and a staff of digital-savvy employees, Olivo paved the way for a smooth integration process, keeping incumbents and newbies happy under the roof of their 43,000-square-foot facility. In fact, about 95 percent of Blaze Digital’s employees came to work for Perfect Printing.
“(Blaze Digital) really brought a lot to table,” he says. “They had substantial digital experience. Many of their employees have been in the industry a long time and have substantial digital variable data experience. That knowledge of the digital workflow, how it works with on-demand booklets, was really helpful for us to bring in right away. There was a very short learning curve with what needed to be done to get them running at peak performance.
“It’s proven to be a logical extension of our business. Blaze has blended very well with our existing capabilities.”