Pauline Gindlesperger Retires After 77 Years in the Print Industry
Printers also were beginning to use smaller jobbing presses—more agile, less cumbersome to set-up than the rotary press. Letter presses capable of printing small-format pieces such as letterheads, business cards and envelopes also became popular. Offset printing was not yet widely used and linotypes and hand-set type were called modern.
A true revolution for the print industry occurred with the introduction of the photocopier by Xerox in 1959, Pauline Gindlesperger said. About 15 years later, in 1975, IBM came out with the first high-speed laser printer, the Model 3800, for the business market, and, she said this had a real impact on small jobs that otherwise would have come to a professional printer. The first mass-market household model photocopier was the HP LaserJet, which was released in 1984, and that too cut into work that would have been brought to a print shop.
However, Gindlesperger said photocopier and fax machine advances pale compared to what has happened since the Internet was introduced in the 1990s. “We are so use to instantaneous communications now, we think nothing of it,” she commented. “The speed with which we can send e-mails with attachments, like proofs, is mind boggling. The Internet era has hurt and helped the print industry.
“Printers are so much more efficient today because of it. However, so is everyone else and the need for printed documents is on the decline. Look at what has happened with the U. S. Post Office because it raised its prices and caused the drastic drop in direct mail pieces.”
Gindlesperger admitted that at first she was very skeptical about computers. “Now, I have to be pulled away from mine,” she quickly added. “The computer is like my lifeline to the rest of the world. Our business certainly has changed because of them.”