"The simplest designs are the most difficult."
It takes a certain talent to make the elaborate seem effortless, the complex seem simple. And so it is here with these two labels for Tenshen Wines. Cult Partners uses the underlying theme of tension (the kind involved in making the right move at the right time) to create a visually memorable brand.
A labyrinth dominates the label. Symbolizing the winemaker’s tension, the intricate angles and bends tell a story of making numerous correct decisions throughout the journey to reach his final destination—the perfect wine. (Sound like design to anyone?)
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That maze graphic works equally well for both white and red varieties thanks to the clever background color choice. Copper foil adds a nice contrasting bit of shine to the Fasson Felt label stock. A high-build matte varnish gives the label an eminently touchable quality, which any wine lover can appreciate when pouring that first glass.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.