Yellow Pages Opt-Out Solution Upgraded

BERKELEY HEIGHTS, NJ—The Yellow Pages industry has introduced an upgraded Website at that allows consumers nationwide to manage the delivery of printed phone directories. Developed by the Yellow Pages Association (YPA) and the Association of Directory Publishers (ADP), it gives consumers a single location to select which phone directories they receive, or to stop directory delivery altogether.

When it was originally launched in 2009, the Website provided visitors with information on how to participate in consumer choice programs directly with individual publishers. The upgraded and redesigned interface reportedly increases consumer convenience and reduces confusion about the options available to manage phone book delivery by eliminating the need to contact multiple publishers.

“Our industry is taking a giant leap forward today by launching a clearinghouse site for consumers to control the delivery of directories,” said Neg Norton, president of YPA. “The site, supported by directory publishers across the country, illustrates our ongoing commitment to not delivering a directory to someone who doesn’t want one.”

The redesigned offers:

• A simple mechanism allowing consumers to stop the delivery of one, several, or all directories to their homes directly from the site;

• Images of directory front covers and information on scheduled deliveries, making it easy for consumers to identify which directories to include in their opt-out request; and

• E-mail confirmation of participants’ selections.

This centralized site is a significant industry effort that includes participation of directory publishers around the country cooperating to make sure that delivery requests are honored and updated on a timely basis.