Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

On-Demand Turns Full-Production Color

June 2000
With NexPress 2100 unveiled, Heidelberg ready for the Xerox challenge, Indigo and Xeikon bolstered, Screen showing intent, Presstek enabling on-press imaging for Adast, Ryobi, Sakurai and soon Didde—and more manufacturers, not the least of which is MAN Roland, targeting full-production digital—there is a new zest to digital printing. It ain't just about on-demand any more . . .


BY MARIE RANOIA ALONSO


Say goodbye to on-demand digital printing—at least the on-demand part. It is now June 2000, the much hyped DRUPA 2000 is over and the digital production color press is an emerging force to be taken very seriously by even the most radically traditional commercial printing operation.

Somehow, between DRUPA 1995 and DRUPA 2000, the on-demand digital printing market matured, in the face of skepticism. The result: Where DRUPA 1995 was perhaps the technology's baptism by fire, DRUPA 2000 proved to be its first significant birthday party.

What exactly did DRUPA 2000 do for the growing digital press?

For starters, digital presses are now on-press imaging machines targeting the traditional commercial printer—if the digital imaging powers of Presstek and its new alliances with Adast, Ryobi, Sakurai and, hot off the negotiation tables, Didde Web Press, have anything to say about it.

During DRUPA 2000, Didde announced that the objective of its new alliance with Presstek is to create the first UV direct imaging (DI) web press for direct mail. Didde and Presstek anticipate that it will utilize one or more of Presstek's plate technologies. Didde's alliance with Presstek comes as press manufacturers Ryobi, Sakurai and Adast announce new presses featuring Presstek under the hood.

First, Ryobi. A major announcement for both Ryobi and Presstek during DRUPA 2000 is the Ryobi 3403DI, an A3-size, portrait format, four-color offset press with built-in direct imaging. Jointly developed by the two technology companies, the Ryobi 3403DI incorporates Presstek's on-press imaging technologies, which employ an infrared laser to burn images directly onto mounted plates, enabling CTP handling of digital prepress data, and eliminating film output and image exposure onto the plate.

Sakurai Graphic Systems has incorporated Presstek's newest version of its exclusive DI technologies into the new A2 Sakurai Oliver 474EPII DI press, launched at DRUPA 2000. The four-page press will initially be available in a four-color version with perfector and can be run either in DI or conventional mode. Five- and six-color versions will be introduced in the near future. Presstek's ProFire integrated imaging technology, also launched in Dusseldorf, and Presstek's PEARLgold thermal plates allowed Sakurai to create the new Oliver.
 

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: