On Demand to Focus on Print Opportunities in an Interactive World

NEWTON, MA—January 20, 2010—On the opening day of the On Demand Conference, Jeff Hayes, president of InfoTrends will deliver the State of the Industry Address: Print Opportunities in an Interactive World. Hayes will kick of a series of speakers who will provide insight and perspective on the future of the industry. The On Demand Conference & Exposition, the largest digital printing and automated production event in North America will take place April 20-22, 2010 at the Pennsylvania Convention Center in Philadelphia, PA.

“The digital transformation of the marketing, publishing, transaction printing, photo printing, and package printing industries continues to gather steam,” said Tom Bliss, Group Conference Director for Questex Media Group, producers of the event. “We have gathered the best and brightest minds in the industry to talk candidly about the future of the industry and the rethinking of business models that’s occurring as communications of all kinds continue to move online. This year’s program will help printers work through that process and show them how to take advantage of advances in digital printing technologies, such as personalization and web-to-print, to enable those emerging business models and secure their place in the new print communications value chain.”

Immediately following the InfoTrends presentation, Gina Testa, Vice President, Graphic Communications, Xerox Corporation will moderate an all-star keynote panel comprised of some of the world’s top chief marketing officers and senior marketing executives from leading brands and Fortune 500 companies. The panel will examine where print fits in this new marketing landscape, how their print-related marketing strategies have shifted over the past year or two, how they’re likely to evolve in the near term based on volatile economic conditions and consumer buying behavior, and what they’ll be looking for from their print and other marketing vendors in the months and years ahead.

The On Demand Conference will also offer four general sessions. On Tuesday, April 20, following the keynote address Mal Baboyian, President, Production Printing Systems, Océ North America will present 50 Ideas in 50 Minutes, a fast-paced and informative session featuring a panel of industry veterans and experts who will share a lifetime’s worth of digital printing experience in only 50 minutes.

On Wednesday, April 21 there will be three general sessions from 8:30 am – 10:45 am. The morning sessions “Improving Your Bottom Line in a Tough Economy” will be led by Manish Kapoor, EDP, Managing Director of Operations Network, FedEx Office and Divakar Rajamani, Director, University of Texas at Dallas. They will offer guidance for managing today while preparing for the future under current economic pressures.

Ken Garner, President, MFSA will discuss “Improving Your Competitive Position: Rethinking Your Business Model.” Garner will review the groundbreaking work of a collaboration of industry associations, including the MFSA, who are working to create a fresh, more compelling business model for companies who want to better position themselves for future success.

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