Odyssey Digital Printing — Spreading Digital’s Gospel

Odyssey Digital uses its new Presstek 52DI digital offset press, shown here, to handle longer runs of up to 75,000. The printer finds it ideal for producing various materials for point-of-purchase (POP) kits.

POP Customer Base

Odyssey’s client roster includes typical POP recipients: retailers, convenience stores, wine/spirit distributors and food manufacturers. In the fall of 2008, the company acquired what was said to be the first Xeikon 3300 press in the western hemisphere, which utilizes 1,200 dpi LED imaging technology. It is being used by the printer to churn out carton stock and labels for various clients, including a large golf ball manufacturing company.

In addition to the Xeikon 3300, Odyssey made a key acquisition in the spring of 2007 that addressed its needs for POP kitting customers. Roberds was in search of a solution that could handle heavy ink coverage and heavier stocks. His two existing DI press workhorses had logged more than 25 million impressions apiece. For his evolving needs, Roberds opted to obtain a Presstek 52DI digital offset press.

“Though it was a little bigger format and a little more money than other machines on the market, we liked the way it ran and thought it output better quality than the small-format machines,” Roberds explains. “Unlike a lot of printers who buy a Presstek DI to produce their short runs, we bought it to do our long runs. We’re not going to run a quarter million pieces on it, but we might run 50,000 or 75,000 if the right job came along. We migrate business up from our toner/ink-jet devices to the 52DI when the quantities merit.”

Fairless adds that the digital offset press can handle the versatility of the product range found in the POP kits. The printer is also enjoying consistent color across multiple output devices, quality imaging and minimal ghosting.

“The kits may contain anything from banners to window clings, to handouts and any number of items,” he says. “The Presstek 52DI allows us to fill that niche in the kit for larger quantities that we couldn’t do economically with our toner-based machines.”

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