InnerWorkings and Pharmaceutical Firm Novartis Form Global Marketing Partnership
CHICAGO—May 8, 2014—InnerWorkings Inc., a leading marketing supply chain company, has been selected by Novartis, one of the world’s largest pharmaceutical companies, to power its global promotional marketing, optimize worldwide collaboration and drive continued growth for all of the Novartis brands.
With the proprietary technology capable of handling 13 languages, 28 currencies, and 76 product categories, Novartis will leverage VALO, the InnerWorkings global technology platform, to streamline marketing production and execution efforts for more than 100 brands across more than 140 countries.
This collaboration will help Novartis to optimize promotional marketing and point-of-sale budgets on a local, regional and global level by capitalizing on InnerWorkings’ industry expertise, technological leadership and global footprint.
About InnerWorkings Inc.
InnerWorkings Inc. (NASDAQ: INWK) is a leading global marketing supply chain company servicing corporate clients across a wide range of industries. With proprietary technology, an extensive supplier network and deep domain expertise, the company procures, manages and delivers printed materials and promotional products as part of a comprehensive outsourced enterprise solution. InnerWorkings is based in Chicago, employs approximately 1,500 individuals, and maintains 67 global offices in 30 countries. Among the many industries InnerWorkings services are: retail, financial services, hospitality, nonprofits, healthcare, food and beverage, broadcasting and cable, education, transportation and utilities.