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Printing/Mailing Firms Ideal Printers, PrintMailers Merge

March 2, 2012
HOUSTON—Ideal Printers and PrintMailers Inc., two of Houston’s largest mail and printing service companies, announced a merger that will combine their complementary portfolio of cross-media production services. The new company, Seebridge Media, will occupy the existing PrintMailers 112,000-square-foot location in Houston and offer an expanded range of fully integrated production services.

“The synergy is excellent,” stated Steve Johns, Seebridge Media partner and former owner of PrintMailers. “We see great opportunity in combining our complementary offerings, and providing a full range of production services from one company to simplify the process and better serve our clients.”

Communications are becoming increasingly complex with diversified channels for reaching an increasingly sophisticated audience. Projects today require a multimedia strategy with a higher level of customization and personalization than ever before. Seebridge Media intends to bridge the gap between marketing strategy and execution by providing advanced production expertise and capabilities that improve the way businesses communicate.

Seebridge Media will utilize a broad portfolio of media production services and state-of-the-art operations to help communicators, marketers and agencies successfully execute their programs. This includes offset and digital printing, large-format signage, direct mail, e-mail, Web storefronts, mobile marketing, social media, creative design, data management, list procurement, marketing analytics, logistics, warehousing, distribution and fulfillment.

 

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