Eight-Color Web Offset Press Bound for American Direct

BALTIMORE—American Direct, a sister company to Tidewater Direct, is acquiring an eight-color Sanden 1500 web offset printing press to be installed in its facility here in early May. This press brings variable-repeat printing capability to the plant and was specifically acquired to produce direct mail work—continuous forms, in particular. It will be the plant’s fourth press and brings the the company’s fleet to 13 presses.

The acquisition represents several benchmarks for the company, which currently operates three Harris 920 printing presses with a maximum of six colors in its 45,000-square-foot Baltimore facility. The Sanden press provides eight-color capability for 28˝ and 22˝ cylinder sizes, a full 28˝ repeat and automatic registration.

The Sanden 1500 is equipped to run high-end direct mail component parts, including continuous forms and litho envelopes. The machine is built to put down heavy coverage while mitigating ghosting and mottling.