MyPrint Corp. -- Keeps on GrowingNovember 2008 By Julie Greenbaum
“If we can bring tools to our customers that help them do their job very well and, at the same time, generate a substantial amount of work for us, the partnership is a win-win proposition,” notes Kent Barkouras, president of MyPrint.
MyPrint’s success in recent years can be largely attributed to the growing demand for its online ordering applications, which the company launched and branded as “etools” in 2003. Tailored specifically for clients in the healthcare, travel, fitness and restaurant industries, etools allow organizations anywhere in the world to easily manage and order branded sales and marketing materials cost-effectively through a Web-based portal.
“The decision to implement etools gave us a five-year head start on our competitors,” explains Craig Hath, executive vice president of sales. “It has sparked the tremendous growth that we’ve seen in recent years.” In 2007 alone, etools helped fuel the company’s annual revenues to increase by more than 400 percent to $30+ million.
MyPrint has developed two releases of etools, 2.0 and 3.0, as well as etoolsproducts (www.etoolsproducts.com), which was launched this past April. etoolsproducts have strengthened the company’s already growing niche in the restaurant industry by providing some of the largest family chain restaurants in North America a one-stop shop to help manage their brands. Applications include menu management, local store marketing, point-of-purchase promotion, training, HR and operations. Just last year, the company added 10 national restaurant brands as customers.
In conjunction with its online offerings, MyPrint offers commercial offset and specialty printing, direct mail services, on-demand digital capabilities, distribution, inventory management, and kitting and fulfillment. The company serves a national customer base in several vertical markets, including restaurants, healthcare, distribution, travel, fitness, pharmaceutical, entertainment and hospitality, financial services, educational, retail goods and services, manufacturing and technology.
It now produces at least 90 percent of its clients’ printed materials in-house, including restaurant menus, marketing collateral, posters, flyers, directories and enrollment kits.